Most online searches begin via the search engine. But what is worth noting is that 60% of clicks go to the top three websites on the search engine results page. What that means is that if you don’t make it to the top, your competition is there. Also, you will receive less traffic and generate lower revenues.
The good news is that there are strategies you can implement to improve your search engine optimization (SEO) efforts. And one effective method is the use of videos. Research shows that when you incorporate video into your SEO marketing efforts, you can increase your chances of making it to the front page of Google by as much as 5300%!
But what should you create videos about? What kind of content should you generate?
1. Informational videos
Informational videos are online marketing videos that teach your audience something about your product or service. They are usually short.
There are many ways to create this kind of video. You can animate them if you want or use a whiteboard to show what your accounting product or service offers your audience. Live-action videos featuring people operating in real-world scenarios are also an option.
But when you choose this kind of video, ensure that the people who market your services appeal to your target customers. They should be in the same demographic so that your audience can identify with them.
2. Product Demonstration Videos
Product demonstration videos are videos that show people how to use a product feature that your business offers. They enable potential customers to mentally put themselves in a position where they see themselves using that product. They also provide a better understanding of how the product works.
When done right, product demonstration videos can help increase interactions with customers who will be more willing to try the product that you are selling. So if you have created a new product like an accounting app, for example, consider creating product demonstration videos to market it.
3. Q & A Videos
Q & A videos are interview-style videos. These are used to show an interaction between a host/moderator and an audience/subject being interviewed. You can use a customer, industry leader, or employee of your accounting firm as a subject.
People love to watch interview videos because they provide personal perspectives of people who have first-hand knowledge about a subject. The subject could be new accounting software available on the market, new tax rules, a typical accounting problem that is faced by many individuals or business owners, etc.
You can also ask people to submit questions beforehand then film yourself providing expert answers to their queries. That kind of Q & A video format is quite educational.
4. Event/Webinar videos
Events ranging from webinars to corporate conferences can be filmed and shared with your audience. You can live stream a webinar tackling a subject relevant to your audience then share it later for those who missed out. This will boost engagement and increase awareness of your business products or services as well as your brand.
There is no doubt that videos can be a very effective way of marketing. So if you would like to grow your accounting business, you need to incorporate video into your SEO marketing strategies. Even something as simple as showing people how to perform simple accounting tasks will help boost your visibility online. It will create awareness of your business and position you as a trustworthy expert people can hire for more complicated accounting tasks.