Picking the Right Digital Tools for the Right Job

man working on his laptop

Small to medium businesses take every legal and practical option they can to maintain and grow their business, with as little of their development capital as possible.

Advances in business software have made this often difficult venture easier without sacrificing the quality of their products or services. Companies have been able to grow from spare bedrooms to full-fledged downtown offices thanks to neat, packaged solutions offered by specialized software.

The most commonly used business software include:

Procurement Software

Restocking supplies, enrolling to individual bills payment services, and other minute operations essential to running a company normally means hiring multiple people or piling on chores to existing personnel. Procurement software enables companies to automate the purchase and maintain their inventory at a reasonable cost.

Great procurement software can modify reoccuring orders, verify orders before they are sent out to an approving personnel, verifies and updates the status of purchases, generates reminders for orders, and maintains an inventory of goods and financial transactions.

Such a tool is indispensable to companies with great need to keep their inventory up to date. SMBs looking to streamline their processes are also well-served by this platform.

Website and SEO Analytics

Securing a good host is a given for most businesses. What some SMBs fail to grasp is the subsequent need to have software that can help them monitor their website’s and SEO rankings’ analytics. Successful businesses can only grow their presence online by using software that tells them how their site is doing and how likely they are to be found through search engines.

Website and SEO analytics can also give SMBs information on what to improve on their website. Optimization doesn’t stop at the website level — content production, services, and digital marketing campaigns can be fine-tuned with information mined from this software.

Email Service Provider

Email Service Providers (ESPs) are an email marketer’s best friend. ESPs as bulk email delivery engines help marketers segment their company’s audiences into mailbags, to which optimized marketing content is sent. An example of this in action is marketers using their ESP to separate their contact lists by age and sending materials that their demographic is most likely to interact with.

Marketers can also use ESPs to check the efficacy of their marketing campaigns. They can check how much engagement their emails get from customers and how many click through to a website.

Content Delivery Network (CDN) and Management System (CMS)

website building

What would a website do if it did not have ways to deliver and manage its content? Content Delivery Networks and Content Management Systems, as their name implies, ensures that everything in a website shows up where they’re supposed to at a rate that discourages visitors from closing the tab.

CMS organizes text, video, music, and other files stored in the system by the user. The content is separated from the design, meaning files can be inputted and released without the need to know how the entire website works. Content can also be modified to be SEO friendly and analytics provided by most CMS systems allows users to check the performance of their posts.

CDN distributes websites and other online content to users worldwide through interconnected distributed servers. These services expedite the rate in which content reaches a businesses’ intended audience.

Conclusion

Even after procuring such software, companies should never let up on their delivery of quality products or services. Software, like any old tool, is only as good as the people who wield it.