Content management is a crucial part of maintaining your business’ online presence. When you have a huge amount of media—in the form of text, graphics, and multimedia clips—and codes to store, you need to know how to store them effectively in a way that you can access them easily.
Content managers from Kansas City and other locations know that search engine optimization and good web development will be wasted if they don’t do their best. So, what are the things that content managers do to keep their content great?
When you work on something, you need to review it to make sure you’ve made no errors and it meets your goals. That’s the same deal with content audits. Content managers make sure content management systems (CMS) are not bloated with uncurated content that does not follow editorial styles, as well as check what the website needs more or less of.
If your content is easy to migrate between CMS, then you’ve done a good job. Audits help with content migration, the practice of moving content from your old CMS to a newer platform that suits your growing needs. Content managers prepare content that needs revisions or will be migrated to a new platform to make the process easier.
Content management is a process; therefore, it has a lifecycle. There are seven stages in a content’s lifecycle: organization, creation, storage, workflow, versioning, publishing, and archives.
Organization is the stage where content is put into little boxes for easy identification so you can take them out again and repurpose it in many ways. Creation is the process of creating the content that is stored as text articles, images, videos, or XML codes. Workflow ensures that content is delivered in a timely manner with the optimal version published and then later archived.
The creation of a smooth workflow system can help content managers and their teams perform tasks in a timely and organized manner. A good workflow system considers that every member of the team knows his or her roles.
Contributors create what your customers see on your web page and what content managers fuss over when it’s time for audits or migration. Editors ensure that content from contributors is fit for publishing; they also have the power to update, remove, and upload content through CMS.
Site administrators can publish content as well on top of having the responsibility of setting up the website. Developers manage the CMS. They configure and integrate changes that would make the system fit the needs of site administrators and editors. Front-end and back-end development tasks are also performed to keep the website fast and responsive.
Stakeholders consist of editors and other people who use the CMS maintained by developers and site administrators.
Now that you know what goes into good content management, remember to maintain the quality of your content. Content reigns supreme when it comes to attracting customers to your website. It’s real-time marketing focused on your customers and it’s not limited by advertising budgets of traditional media.