Tech Business

technology

A Look at How Microsoft Manages to Remain Relevant in the Present

The technology industry is constantly evolving. Every time advancements happen, which is always, new companies emerge and old ones sink to the ground. Just like when Apple launched the first iPhone, which heralded the arrival of smartphones, old mobile phone providers disappeared from the market. Nokia, which used to be on top of the industry, …

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talking with customer

Techniques that Improve the Effectiveness of Customer Onboarding

The way you “onboard” customers establishes the tone of how they perceive you and your relationship with them. It also increases the possibility of turning them into loyal consumers instead of one-time customers. Customer retention is necessary because they might spread the word about your products and services, and they serve as a base that …

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How Local Shops Can Benefit from Online and Offline Marketing

Implementing effective marketing strategies is a basic method to ensure that your business becomes successful. Thus, you need to try a couple of marketing techniques to boost your brand and attract as many customers as you can. Unfortunately, not all businesses can try this method. Local shops and small business owners, in particular, only have …

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Four Steps to Safeguard Your Small Business from Future Litigation

When you’ve successfully launched a startup business, you’re probably juggling many plates. In a typical setup with few employees, you’re likely handling the duties of CEO, marketing and sales lead, human resources and staffing, finance and planning, among others. Future risk exposure and litigation might be the last thing on your mind – but the …

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E-commerce keyboard concept

Effective E-Commerce Website Design: Form Follows Function

E-commerce websites shouldn’t just look good on the surface. Careful attention to site design for an optimised shopping experience and a well-coordinated content strategy plays a key role in maximising the returns gained from an online storefront. It takes more than market appeal and razzmatazz to draw in customers to an e-commerce website. What makes …

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