Software

SEO vs. SEM

SEO vs SEM: Which is Best for My Business?

Lots of people think that SEO or search engine optimization is a part of SEM or search engine marketing that involves both organic and paid traffic-generating strategies. But SEM only covers paid search. Put simply, SEO involves the process of obtaining traffic coming from natural, organic or free search engine results. SEM, on the other …

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growing a business

Insights and Automation: How Brands Can Successfully Use AI to Grow their Business

Artificial Intelligence (AI), while not an entirely new concept, is starting to make its way into the mainstream. It’s in smartphones, cameras, and even cars. Over 72% of business owners worldwide say that AI is a fundamental advantage for companies, according to PricewaterhouseCoopers US’ survey about the technology’s role in consumer enterprises. AI is all …

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Enterprise resource planning mobile app

How Do I Know If My Business Needs ERP?

So your business is growing at a consistent pace, and you’re slowly realizing that your basic productivity tools aren’t sufficient anymore. It’s healthy for needs to evolve when a business does. Many business leaders consider this as the ultimate “happy problem.” However, while growth is a great thing for any business, and rapidly growing company …

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Laptop and computers with codes

Game-Changing Software for Growing Companies

A lot of common business activities that were difficult to handle before have been made much easier, thanks to the advent of modern technology. Management, scheduling, bookkeeping, inventories, and even tracking your profits can be done with just a few clicks. As a businessman, it’s in your best interests to invest in these digital products. …

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Man interacting with cloud applications

Read This Before Moving Your Business to the Cloud

In the past, expensive and superior technology was a huge advantage usually enjoyed by huge companies. With the introduction of the cloud, however, even small businesses these days could leverage world-class technology because they no longer need to pay a substantial investment upfront. Nowadays, anyone with a great idea could brainstorm right in their bedroom …

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