Digital Age

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Tech-Based Strategies to Improve Customer Retention

Every successful business understands the value of keeping their existing customer base happy. Building upon your relationships with your current customers is much cheaper than investing in new ones, and it’s an effective way to boost profits. There are plenty of ways to accomplish this. Traditional strategies are good, but tech-based solutions are even better …

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Does the Internet Own You?

Because the internet is literally an interconnected system throughout the globe, no one entity really owns it in its entirety, technically speaking. There are those that hold major footholds within its ever-expanding landscape, but more than who controls it, the continued prominence of the internet shows that, if you think about it, the internet really …

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Four Ways Digital Transformation Has Changed Industries

One of the constant things in life is that the world will always be moving forward. And as it happens, technology also improves; it evolves, and it gets better. It makes lives better. In the aspect of business, technology has also changed industries in more ways than one. Among the many things that have propelled …

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How a Business Can Leverage Big Data to Generate Returns

In the age of technology, businesses have been presented with a ton of opportunities. The problem is either they ignore them, or they don’t know how to use them. But more organizations should be investing in learning and utilizing technology to drive their businesses forward. One such innovation is big data. Big data is a …

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Product Customization

Three Reasons Why Offering Product Customization Can Lead to Increased Success

There’s no doubt that modern technology has changed the way consumers interact with products, brands, and services. Conveniences such as 24/7 internet access in many cities, and the ubiquitous mobile phone which most people keep within arm’s reach day and night, have provided us with easy access to any sort of information. Online shoppers can …

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6 Must-Read Books Recommended by Cybersecurity Experts

Digitalization has made the world a much more interactive, albeit smaller, place to live in. Pretty much everything about anything can be easily accessible online. Knowing that the power of extensive knowledge is at your fingertips gives one a sense of greater purpose. Unfortunately, there are those that would use this power for selfish reasons. …

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Video Content Ideas to Improve SEO

Most online searches begin via the search engine. But what is worth noting is that 60% of clicks go to the top three websites on the search engine results page. What that means is that if you don’t make it to the top, your competition is there. Also, you will receive less traffic and generate …

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