Digital Age

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Ways to Connect and Inform Customers About Your Brand

Innovation is nothing new to Sydneysiders. Without innovative processes and products, it will not see the progress it enjoys now. With innovation comes a great deal of scepticism, however. Customers who don’t quite understand why they need your product need a little more convincing than family and friends who get information from your first-hand. You …

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The Many Benefits of IP PBX to the Healthcare Industry

Technology has come a long way in various industries including healthcare. Using a private branch exchange (PBX) system for hospitals provides solutions that can empower both collaboration and communication of any health establishment. To help you learn more about it, here are a few benefits that an IP system can offer to the health industry. Better …

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No Martech Can Replace Quality Content

Long Live the King! Why No Martech Can Replace Quality Content

“Content is king” You’ve probably heard this phrase before. Heck, you’ve probably heard it so many times that you’re probably sick of hearing it. But, no matter how cliché it gets, it never loses its truth. Despite all the new technologies, or new terms (unpopular opinion: inbound/outbound marketing are just buzzwords for marketing), content will …

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hy Marketers are Hesitant to Rely on Organic Search Results

It’s Organic, Should I Panic? Why Marketers are Hesitant to Rely on Organic Search Results

In the search engine optimization world, there’s nothing more valuable and sough-after than achieving high keyword rankings, with the main goal of gettingthe top spot in search results organically. This is because the top 3 positions in any search results enjoy extremely high traffic and lucrative lead opportunities compared to other positions. But with major …

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Great Streaming Sites that are Challenging Netflix

Netflix Killers? Great Streaming Sites that are Challenging Netflix

With more VOD services popping up to challenge Netflix’ supremacy over streaming sites, are any of them worthy of taking the crown? Snag Films Monthly Subscription: Free Compatibility: iOS, Mac, PC, Android With over 10,000 TV series and films in its repertoire, you would imagine that Snag Films would have a hefty subscription fee. But …

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Key Pieces of Marketing Technology

The Future of Martech: Key Pieces of Marketing Technology for the Next Decade

One of the most important disciplines to master in digital marketing is staying ahead of the curve. By adopting new trends and becoming an early-adopter of new tech, marketers can gain an edge over their competitors and deliver superior service to their clients. As the decade comes to a close, we take a look at …

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How the Search Engine Giant Monopolizes the Industry Without Technically Being a Monopoly

Google Supremacy: How the Search Engine Giant Monopolizes the Industry Without Technically Being a Monopoly

For all intents and purposes, Google has now become ubiquitous with the internet, so much so that, over the past few years, Google has become a verb to mean ‘search the internet’. In any other industry, Google would be considered a monopoly, and as such, would be subject to governmental regulations, steep monitoring, and a …

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