Digital Age

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Tech-Based Strategies to Improve Customer Retention

Every successful business understands the value of keeping their existing customer base happy. Building upon your relationships with your current customers is much cheaper than investing in new ones, and it’s an effective way to boost profits. There are plenty of ways to accomplish this. Traditional strategies are good, but tech-based solutions are even better …

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Product Customization

Three Reasons Why Offering Product Customization Can Lead to Increased Success

There’s no doubt that modern technology has changed the way consumers interact with products, brands, and services. Conveniences such as 24/7 internet access in many cities, and the ubiquitous mobile phone which most people keep within arm’s reach day and night, have provided us with easy access to any sort of information. Online shoppers can …

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6 Must-Read Books Recommended by Cybersecurity Experts

Digitalization has made the world a much more interactive, albeit smaller, place to live in. Pretty much everything about anything can be easily accessible online. Knowing that the power of extensive knowledge is at your fingertips gives one a sense of greater purpose. Unfortunately, there are those that would use this power for selfish reasons. …

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