Every successful business understands the value of keeping their existing customer base happy. Building upon your relationships with your current customers is much cheaper than investing in new ones, and it’s an effective way to boost profits. There are plenty of ways to accomplish this. Traditional strategies are good, but tech-based solutions are even better …
Tech-Based Strategies to Improve Customer Retention Read More »
Because the internet is literally an interconnected system throughout the globe, no one entity really owns it in its entirety, technically speaking. There are those that hold major footholds within its ever-expanding landscape, but more than who controls it, the continued prominence of the internet shows that, if you think about it, the internet really …
Do you need a chatbot for your small business? Let’s get straight to the point: yes. If you’re still somehow on the fence about using chatbots for your business, ask yourself this question: Was there ever a time that you did not reply to a customer? Did you miss to answer an inquiry? Were you …
How Big Chatbots Will Become for Small Businesses? Read More »
One of the constant things in life is that the world will always be moving forward. And as it happens, technology also improves; it evolves, and it gets better. It makes lives better. In the aspect of business, technology has also changed industries in more ways than one. Among the many things that have propelled …
Four Ways Digital Transformation Has Changed Industries Read More »
In the age of technology, businesses have been presented with a ton of opportunities. The problem is either they ignore them, or they don’t know how to use them. But more organizations should be investing in learning and utilizing technology to drive their businesses forward. One such innovation is big data. Big data is a …
How a Business Can Leverage Big Data to Generate Returns Read More »
With all the advances in technology, it feels like we are living in the science fiction world. There are no better examples of this than the variety of wearable gadgets that are now available on the market. Once only the realm of sci-fi movies and stories, people can have a variety of devices that they …
Wearable Tech: Keep Up with the Times with Gadgets You Can Wear Read More »
What makes a consumer buy from a company? Why is it that sometimes, customers are willing to pay top dollar for one brand’s product even if other businesses are offering a similar one at a more competitive price? What helps a business thrive and ensure profitability in the long term? In the business world, quality …
Why Many Fail to Ensure Consistent Product Quality Read More »
There’s no doubt that modern technology has changed the way consumers interact with products, brands, and services. Conveniences such as 24/7 internet access in many cities, and the ubiquitous mobile phone which most people keep within arm’s reach day and night, have provided us with easy access to any sort of information. Online shoppers can …
Three Reasons Why Offering Product Customization Can Lead to Increased Success Read More »
Digitalization has made the world a much more interactive, albeit smaller, place to live in. Pretty much everything about anything can be easily accessible online. Knowing that the power of extensive knowledge is at your fingertips gives one a sense of greater purpose. Unfortunately, there are those that would use this power for selfish reasons. …
6 Must-Read Books Recommended by Cybersecurity Experts Read More »
Most online searches begin via the search engine. But what is worth noting is that 60% of clicks go to the top three websites on the search engine results page. What that means is that if you don’t make it to the top, your competition is there. Also, you will receive less traffic and generate …
