Digital Age

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Digital Facelift: Is It Time for a Website Redesign?

Your website is most likely the first place prospective customers interact with your business. So, it is only essential that you capture the attention of consumers and build your brand’s credibility. You must keep your website updated to keep engaging users; otherwise, you risk losing customers. Marketing, these days, is mostly dependent on technology, and technology …

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3 Questions to Ask When Establishing the Brand’s Online Persona

In the digital age, everyone has an online persona. For individuals, it’s the image they want to present to the world. It shows the highlights of their life, which sparks envy from those who are living a less interesting life in comparison. For businesses, it’s the voice they use to be relatable to customers. What …

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Ways to Connect and Inform Customers About Your Brand

Innovation is nothing new to Sydneysiders. Without innovative processes and products, it will not see the progress it enjoys now. With innovation comes a great deal of scepticism, however. Customers who don’t quite understand why they need your product need a little more convincing than family and friends who get information from your first-hand. You …

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The Many Benefits of IP PBX to the Healthcare Industry

Technology has come a long way in various industries including healthcare. Using a private branch exchange (PBX) system for hospitals provides solutions that can empower both collaboration and communication of any health establishment. To help you learn more about it, here are a few benefits that an IP system can offer to the health industry. Better …

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No Martech Can Replace Quality Content

Long Live the King! Why No Martech Can Replace Quality Content

“Content is king” You’ve probably heard this phrase before. Heck, you’ve probably heard it so many times that you’re probably sick of hearing it. But, no matter how cliché it gets, it never loses its truth. Despite all the new technologies, or new terms (unpopular opinion: inbound/outbound marketing are just buzzwords for marketing), content will …

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hy Marketers are Hesitant to Rely on Organic Search Results

It’s Organic, Should I Panic? Why Marketers are Hesitant to Rely on Organic Search Results

In the search engine optimization world, there’s nothing more valuable and sough-after than achieving high keyword rankings, with the main goal of gettingthe top spot in search results organically. This is because the top 3 positions in any search results enjoy extremely high traffic and lucrative lead opportunities compared to other positions. But with major …

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Great Streaming Sites that are Challenging Netflix

Netflix Killers? Great Streaming Sites that are Challenging Netflix

With more VOD services popping up to challenge Netflix’ supremacy over streaming sites, are any of them worthy of taking the crown? Snag Films Monthly Subscription: Free Compatibility: iOS, Mac, PC, Android With over 10,000 TV series and films in its repertoire, you would imagine that Snag Films would have a hefty subscription fee. But …

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